During my three years at Amazon Web Services (AWS), I had the opportunity to lead the largest campaign they had ever done. The campaign started in the US, but quickly spread to the United Kingdom, Germany, France, and Japan. It is called ‘Curiosity Kid’ and the campaign had one goal: Let every business leader know that AWS is the cloud service that all the biggest and most innovative companies are using. How do we do that? Let’s look at the world through the eyes of little kids. For them technology can be almost magical causing them to ask, “How is that possible?” The answer is (and will always be) AWS is how. I’ve made over 15 Curiosity Kid commercials. Below are a few of my favorites.
Agency: World Famous (US) Joint (International)
I decided to remake one of our commercials (remakes are all the rage) using only me as the cast, crew and director. Original on left. Mine on right.
