When we were asked to showcase the thousands of skills an Amazon Echo could do in a traditional TV spot, we weren't sure it was possible. Then we thought, "Why must it be traditional?" With this thought, we changed how Amazon makes ads and even buys media.
In total, I've written over 450 Echo moments ideas and produced over 175 of them. We even shot and finished 60 spots in just over a week.
How did we do it? The answers lie within:
But the real question is, can you watch them all? Be warned it's over 30 minutes. Only the bravest souls can stand this much advertising.
But we didn't stop at creating Moments for TV; when the holidays came around, we took our show on the road creating real Echo Moments for Amazon customers.
Finally, what if there were Echo Moments that already existed? We searched the Amazon reviews and found a few special ones and brought them to life in a simple way.
