When NFL fans see an incredible play, one of the first things they think, is just how fast was that guy running? Or how far did he throw that ball? Or how did he make that impossible catch? Well, The NFL uses AWS to track the scale, speed, and complexity of these plays. It’s called Next Gen Stats and with AWS Machine Learning and Artificial Intelligence technology, the NFL has developed ways to visualize the action on the field, uncover deeper insights, and expand the fan experience by offering a broader range of advanced stats. So now when you see an NFL play that blows your mind, you simply need to ask AWS to Stat That.
Agency: BSSP
Social took it and ran…
Like all of us, Covid struck the NFL hard and the 2020-21 Season was light for games, people and even advertising. Working without the ability to do live-action shoots, we created a CGI spot mingled with game plays to welcome everyone back and show the world just how Next Gen Stats works.
Agency: Grey
The 2019-2020 Season ads featured a different theme about the impossibility of the play and how AWS has the Proof about just how hard that catch really was.
Agency: Little Hands of Stone (first five spots), NBC/Universal (last one).
