As part of my job at Amazon Advertising, I help brands who may not sell products on Amazon (like a movie studio) find ways to utilize Amazon's incredible customer reach. I’ve done work for just about every major studio for film and TV. Below you'll see a few of my favorite projects including the award-winning, Jurassic World campaign, #AmazonFindsAWay.
Jurassic World Stunt
Universal Studios was releasing their fifth Jurassic film, and they wanted to deliver a message to fans and non-fans alike, that this Jurassic was their biggest yet.
The best reaction of them all.
The Grinch
Illumination wanted to paste images of the Grinch everywhere, and unless you were in a cave on Mount Crumpit for November, you undoubtedly saw him somewhere. So how does Amazon stick out? First, we put him on Amazon boxes across the country. Secondly, we went to 30 Rock in New York and built a giant stack of Grinch boxes full of prizes to give away when people use the hashtag #GrinchForGood. We kicked off the campaign on the Today Show with help from the Grinch himself, Benedict Cumberbatch.
Yours truly.
The Mist- Spike TV
With a new version of Stephen King's The Mist coming to TV, Spike wanted to get people excited about this brand-new property. Placement included the Amazon homepage, fire tablet, fire TV and social media.
